Communication is the heart of all human endeavour.

Faced With Drop-Deadlines, Onerous Obligations, Canadians Still Make Time For Each Other

In Uncategorized on April 6, 2011 at 4:56 pm

 Hershey Canada Inc. commissions study that finds 73 per cent of Canadians have dropped everything to share a moment with someone within the past month

 Mississauga, ON, March 22, 2011 – In a world of looming deadlines and increasing demands, Canadians are still making time for what’s important.  According to a recent Angus Reid Public Opinion survey, 73 per cent of Canadians have dropped everything to share a moment with someone within the past month.  Hershey Canada commissioned this survey as part of the Canadian launch of HERSHEY’S® Drops, a new snackable bite-sized version of HERSHEY’S® Creamy Milk Chocolate and HERSHEY’S® Cookies ‘n’ Crème.    

HERSHEY’S® Drops are delicious bite-sized chocolates with no candy shell, making them the perfect chocolate to enjoy and share anytime, anywhere!  The Hershey’s® Milk Chocolate used in the new Hershey’s® Milk Chocolate Drops features a recipe that was developed specifically for the Canadian palate and launched in 2009. Understanding people in different countries have different taste and experience preferences, Hershey Canada has brought together the ‘right amount of chocolate’ with the ‘right amount of creaminess’ for Canadians in a new ‘droppable’ format!

We all know sharing comes easily to Canadians but what about when it comes to chocolate?  Hershey Canada conducted a survey to see what Canadians really think of sharing and what they would do if they could drop everything and share a moment with someone.  Here’s what it found:

  • The survey found Canadians live up to their generous reputation, even when it comes to chocolate – the majority of Canadians surveyed (62%) are likely to share chocolate with someone close to them in the next two weeks.
  • The vast majority of Canadians surveyed (94%) will likely share a meal with someone in the next two weeks, and will share advice with someone (90%).
  • The survey found 51 per cent of Canadians described their sharing style as “wanna-share” and 28 per cent consider themselves to be “oversharers”.  The remaining fifth (22%) “undershare”, keeping most things to themselves. 
  • About four-in-ten Canadians surveyed (37%) would call a loved one if they could drop everything and have a moment to themselves. A tenth of them would satisfy their sweet tooth with a treat (11%) or catch up on emails (11%). Only 2 per cent would update their Facebook status.

“Finding time to share a moment with someone special can be difficult for busy Canadians,” said Pierrette Nugent, Director of Product Quality for Hershey Canada. “Hershey’s® Drops offer a new way to integrate sharing into all aspects of your life. Whether it’s driving the kids home from school or enjoying an evening in for family movie night, HERSHEY’S® Drops give Canadians the opportunity to snack and share anytime, anywhere.”

 

Hershey’s® Drops are sold in 200g resealable pouches (SRP $4.19), keeping them fresh and delicious. Hershey’s® Cookies ‘n’ Crème Drops also come in 120g bags (SRP $2.99). All are on store shelves now and are sold at mass, grocery, drug and convenience stores across Canada.

Manufacturer’s suggested retail price only.  Retailers may sell for less.

 

About the Survey

From January 18 to January 19, 2011, Angus Reid Public Opinion conducted an online survey among 1,020 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error – which measures sampling variability – is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada Discrepancies in or between totals are due to rounding.

About Hershey Canada

Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that distributes and sells confectionery, snack, refreshment and grocery products in Canada. Major brands include CHIPITS, EAT-MORE, GLOSETTE, HERSHEY’S, JOLLY RANCHER, OH HENRY!, REESE, AND TWIZZLER.

To learn more about Hershey Canada, please visit us at www.hersheycanada.com.

XXX

For more information please contact:

Jennifer Riddell

416-355-7426

jennifer.riddell@ketchum.com

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